Guide to Playground Funding – Part 2

Tuesday, 13th April 2021 1:00 pm

In Part 2 of our Funding Blog, we focus on Charities and Community Groups, and using social media as a powerful tool. Find the funding you need to build the playground of your dreams. For Schools & Parish Councils, please see Part 1 of our blog here..

Consulting the community can be especially useful for charities, and indeed community groups. While there are official sources of funding available, and Playdale can advise on these, involving your end users from the very beginning can be very fruitful, and help everyone to get the best out of your playground.

Reach Out to the Community

First and foremost, playgrounds are a community resource, so reaching out to the community can be a great way of proceeding. Doing so can help you to design your playground around the eventual user, ensuring that the playground is fit for purpose, and can also help to fund the whole project from the get-go. If you can get people to feel truly invested in your playground, they can feel a sense of ownership that only makes the final result more popular; not only is it your playground, it is their playground too. The community’s help in getting a project built can be a hugely positive thing for the local area.

Use Social Media to Your Advantage

Social media is an incredibly powerful tool for fundraising. It can make all the difference in providing the money that you need to get a playground out of your imagination and into the public space. The same principles apply as for a traditional fundraiser – you’re trying to get people engaged, trying to appeal to their imaginations, and of course their good nature!

Using a Facebook group to draw attention to your build is a great place to start, and can be a hugely effective way of reaching a large number of people in a short space of time, and to build momentum around your project. A social media campaign is very often the starting point for any community project, and can help you understand local needs, and to get people on board from day one.

This can take the form of a fundraising target, an advisory board, or however else you want to use it. The important thing is to make people feel that you’re doing something that is of benefit to the local area.

Keep People Updated

Having a funding target, and showing how far you are from it, is a great way to show people where their money is going. You can also post regular updates of the design and build of your playground – not only does this help to show people how progress is doing, it can also help to build anticipation and excitement of the playground actually opening.

It is also a really positive thing to have an open, direct channel of communication with the local community. You can answer any questions or concerns, take suggestions, and stay informed about what is happening in the local area. It is, in effect, both a community bulletin board and an open forum for discussion. Keep people engaged by letting them know what’s happening, and that they are involved in the decision-making process.

Make Use of Official Funding

Seeking community funding does not mean you cannot take advantage of official funding too. In fact if you can part-fund your project, you are much more likely to be able to make use of official channels to get your project finished. A community fundraiser proves the viability of your playground, and gives proof that people of the area want this playground built.

If you need any help with getting your playground funded, please fill out the form below for a copy of the Playdale funding guide.